2009 NCAA Final Four
CBS Sports/NCAA Corporate Champions & Partners Pre-Game Events
Design and produce an unparalleled entertainment experience for CBS Sports and the NCAA, including pre-game events that supported event marketing goals and recognized contributions made by NCAA Corporate Champions & Partners.
SportsMark’s creative team designed and produced exclusive NCAA Corporate Champion and Partner Pre-Game hospitality events at the historic Fillmore Theater in downtown Detroit. The pre-game events featured performances by the legendary Joe Cocker and platinum recording artists Train, local cuisine, and a hosted bar. Production included a complete buildout of the Fillmore, including a CBS and NCAA-branded entrance tunnel and interior, including:
The pre-game event has become an integral component of Final Four weekend, producing added value and sponsorship leverage for CBS Sports and the NCAA Corporate Champions and Partners. This year’s pre-game events each hosted more than 1,100 guests and continued to strengthen the NCAA sponsorship asset as a “must attend” exclusive guest experience. SportsMark received tremendously positive responses from CBS Sports, the NCAA, and the NCAA Corporate Champions and Partners.