Vancouver 2010 Olympic Games
Creatively leverage and maximize Bell’s sponsorship of the Vancouver 2010 Olympic Games through a multi-faceted corporate VIP hospitality program to increase market share and promote and reinforce preference for Bell’s technology, products and services.
SportsMark consulted with Bell from the outset of their Olympic sponsorship to develop the hospitality program and its objectives. Once defined, SportsMark recommended, developed and managed a comprehensive program, including: event technology solutions, hotel, custom designed premiums, transportation, tickets, top-notch food & beverage, special events, cultural tours and activities, technology symposiums, and staffing management for over 1,000 guests. The customized program aligned with the Bell’s core objectives. Through its “Business Event Like No Other” theme, we kept the focus on Bell’s role as VANOC’s technology provider by incorporating multiple business-centric initiatives, such as:
Over 95% of guests surveyed rated their overall experience as a 5 out of 5, delivering “an experience of a lifetime” and more than 98% of guests felt they have a better appreciation of the unique technology role that Bell played in delivering the Games, which was one of Bell’s key objectives.