Services > Information Technology

SportsMark’s IT department is fluent in the wide range of technologies
and services required to support global hospitality programs and special events.

This expertise is consistently applied to our clients’ hospitality events and is frequently provided to clients requiring services above and beyond standard hospitality or event management.

Key IT Services Include:

• Invitation and enrollment systems
• Ticket management systems
• Access control strategies and systems
• Site/Host Country/Host City infrastructure planning and implementation
• Business continuity and contingency planning
• Telecom planning and implementation
• Client data systems integration
• Guest tracking systems
• Organizing Committee systems integration
• Surveys and program analysis
• Onsite IT Staffing

Event Software Solutions

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The heart of SportsMark's logistical operations is SportsManager®, a proprietary database management application. Designed and developed in house, SportsManager® fills the diverse data management requirements necessary for managing complex, multiday events, such as an Olympic program. SportsManager® is highly modular and can be used for real-time client reports on all aspects of a client's program, including guest profiles, VIP attendee rosters, guest itineraries, hotel rooming lists, transportation manifests, food & beverage schedules, gift sizing, ticket management, etc. 

SportsMark's web-based registration and ticket management systems provide the client and guest interface into SportsMark's data management systems. The registration platform provides the client management tools and the guest invitation, information, and enrollment forms. The ticket management platform enables clients to distribute ticket allocations according to the business rules and processes established for the sponsorship program.

Post-event analysis is aided by SportsMark's registration and survey tools. Guest attendance can be tracked through registration, follow-up surveys, and post-event purchasing analysis using the required evaluation tool that the client wants to use.

On-site IT Services
SportsMark provides onsite IT services to our clients for internet connectivity and equipment requisition. We have also supported internet cafes and business centers for dozens of programs at the Olympics, FIFA World Cup™, and other international events.  Support for the internet cafes and business centers includes the full range of site evaluation, infrastructure planning and build-out, telecom requisition, hardware and software setup, and on-site management of the facility and support the guests.

IT Consulting Services
SportsMark can provide IT consulting services to work with clients to develop IT strategies and plans for complex international events.  In addition, we have worked with clients to create and develop custom online event evaluation tools and other process management models.  Our IT consulting services, as with our overall IT services, are highly customizable, providing only the service and solution our clients wants and needs. These services can be provided in conjunction with, or independent of, our clients’ IT groups, including information security, website development, digital branding services, etc.