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Sports have become a universal language that cuts across both cultural and geographic boundaries. Using sports as a brand building and business building tool requires a sophisticated approach that recognizes the myriad ways to capture the hearts and minds of sports fans through the passion they share for their favorite sports events.

You need a good strategy and a good team to get the most out of sports marketing. Our seasoned team of strategic consulting experts will work with you to identify and analyze opportunities in the sports marketplace. Our end game is to help you capture and truly leverage the passion and unparalleled excitement of the live sporting event and translate this experience into real business results.

SportsMark takes a customized approach to strategy development with every one of our valued clients. Regardless of company size, each of our clients has its own set of needs and requirements — and budget limitations — that have to be addressed with every sports sponsorship program.

We have provided strategic consulting services for some of the largest corporate clients and sporting event properties in the world.  With invaluable property insight and expertise, we will work closely with you through each spoke of the marketing continuum to develop effective strategies that drive business and maximize program investment.

SportsMark’s Strategic Consulting Services Include:

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- Sponsorship Management and Analysis

• Corporate sports marketing strategy assessment and development
• Business, marketing and target analysis
• Sports property fit analysis and alignments
• Property profiling, identification and procurement
• Business case development - role that sports plays in marketing mix
• Business integration models / product sales models

- Contract Negotiations and Terms Development

• Sports property negotiation strategies that result in optimal program design for best possible cost
• Asset mix recommendations
• Measurement requirements
• Cost/value standards & management
• Property relationships that can advance a better business relationship with clients

- Activation Planning & Asset Management

• Sports sponsorship activation concepts and event ideas
• Asset management
• Planning and Implementation
• On-site, in market, in-game program stewardship
• Promotional and PR-related extensions

- Measurement and Return on Objectives Planning and Reporting

• Establishing performance benchmarks
• Custom consulting for event research and measurement solutions
• Access to our Strategic Event Evaluation Platform

• Suite of proprietary event measurement and strategic evaluation tools
• On-line Event Evaluation Model
• Guest Invitation Management System
• ‘Hospitality Scorecard’ custom event measurement program

• Target VIP customer hospitality measurement methodologies via our Hospitality Scorecard guest measurement program:

• Client awareness and image lift among attendees
• Event or sport interest (target avidity)
• Client impact and purchase intent (among attendees)
• Client relationship enhancement
• Qualitative value assessment
• Quantitative business metrics assessment (sales, leads, referrals from attendees of hospitality functions)