SportsMark has an unparalleled reputation as one of the top Olympic marketing agencies in the world.

The Olympic Games is a key part of SportsMark’s heritage, as it was the first sports property with whom the agency became involved. As such, we have deep roots managing client programs at the past 12 Olympic Games. SportsMark has managed more than hundreds of world-class sponsor hospitality programs and special corporate events for our clients around the Olympic Games. Our well-respected Olympic relationships enable SportsMark to act as a full-service agency for Olympic clients.

We excel in positioning an involvement with the Olympic movement—at both global and national levels— as a marketing platform that can deliver tangible results against business goals. Our focus is on thoroughly understanding our client’s specific objectives, in order to implement customized solutions, strategic consulting, Olympic sponsorship activation, and turnkey Olympic hospitality management services.

In addition to planning and operating comprehensive Olympic sponsorship programs for our clients, SportsMark has proudly produced such noteworthy events as the P&G Family Home, Xerox’s Breakfast with the Olympians, AT&T U.S. Olympic Family Program, Bank of America Hometown Hopefuls® Program, Xerox’s 100 Golden Olympians, Visa Olympians Reunion Centre, Visa Olympics of the Imagination, and the Olympic Aid Roundtable Forum.

SportsMark’s depth of Olympic expertise allows us to answer any Olympic marketing, hospitality, or event management challenge that a client may have. To that end, we have a senior management team who is solely focused on our Olympic marketing and event management activities.

SportsMark’s key Olympic marketing and event management services include:

• Olympic sponsorship consulting and evaluations
• IOC/NOC sponsorship and rights opportunity analysis
• Organizing Committee for the Olympic Games (OCOG) opportunity analysis, sponsorship evaluations and asset evaluation
• Partnerships with international sports federations and NGB’s (National Governing Bodies)
• Contract negotiations with Olympic properties
• Property management services
• Hospitality program consulting and advance internal planning for clients
• Olympic ticketing strategy & management
• On-site hospitality, logistics, & full-service event management
• Hospitality, logistics, & full-service event management