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Experience It! 

Creating an emotional connection to your brand through unparalleled guest experiences is the name of the game.  SportsMark Creative Services, our in-house creative services group, recognizes that understanding a client’s event objectives, creating exciting event concepts, and selecting unique venues ultimately contribute to the most extraordinary and meaningful guest experiences.  Utilizing our significant global event expertise and network of proven vendor relationships, we work closely with our clients to select the event concept and format that will best meet their objectives of building relationships, producing interaction, and increasing awareness and loyalty.  From concept to design and execution, we keep your event objectives and priorities top of mind.

In print or online, SportsMark Creative Services can also create a compelling presence that connects your company’s image and marketing campaign to the event’s theme and objectives. Our design team will produce the right image that best portrays your company, while showcasing the services and capabilities of both the business and your people.  We implement strategic, relevant designs across websites, printed materials, signage, premiums, and uniforms, to ensure a consistent image throughout the program.

Our Scope of Turnkey Creative Services Includes:

1. Event and environmental design
2. Creative concept & theme development
3. Production for hospitality suites, special events, and press events
4. Concert & entertainment production
5. Video production
6. Graphic design, including invitations, overall program “looks”, & guest communications design
7. Brand integration & brand presence implementation
8. Athlete & celebrity appearance coordination

Our Creative Approach:

• Understand a client’s objectives, creative direction, brand and corporate message
• Apply a storyboard - script approach to the concept and design
• Ensure continuity of branding, theme and design throughout all program elements
• Utilize tools such as CAD, technical drawings and lighting plots, 3D & illustrated renderings, fabrication, mechanical drawings for build out, narrative & texture boards
• Provide continuous client updates throughout the creative process to stay on message and on budget
• Focus on the guest experience throughout all elements of the event