http://www.sportsmark.com/casestudies SportsMark - Case Studies en-us Thu, 10 Jan 2008 12:14:16 GMT Copyright: (C) SportsMark, see http://www.sportsmark.com/use for terms and conditions of reuse http://www.sportsmark.com/rss.php 15 http://www.sportsmark.com/images/rss_title.gif http://www.sportsmark.com/casestudies Objectives: Develop Macy’s first comprehensive, integrated sports marketing platform that will resonate with their target market in a cost-effective manner, while incorporating opportunities within the national platform for grassroots marketing applications in selected markets. http://www.sportsmark.com/studies_01.php?mp=2&opc=13 http://www.sportsmark.com/news/showNotice.php?id=01 Fry, 14 Mar 2008 11:17:23 GMT Case Studies Objectives: Reposition and reenergize The Hartford’s profile and brand image among wholesalers, brokers/agents, and consumers by aligning with a premier sports property. Design a B2B marketing program that works to improve perceptions of The Hartford, as well as drive face-to-face relationship management with key brokers/agents. http://www.sportsmark.com/studies_02.php?mp=2&opc=14 http://www.sportsmark.com/studies_02.php?mp=2&opc=14 Fry, 14 Mar 2008 11:17:23 GMT Case Studies Objectives: Execute the Bank of America Hometown Hopefuls’ event marketing objectives for the 2006 Olympic Winter Games, including providing a secure, centrally located hospitality center in Torino for families and friends of the U.S. Olympic Team, as well as the U.S. athletes, and improving awareness of BAC’s U.S. Olympic Team sponsorship. http://www.sportsmark.com/studies_03.php?mp=2&opc=15 http://www.sportsmark.com/studies_03.php?mp=2&opc=15 Fry, 14 Mar 2008 11:17:23 GMT Case Studies Objectives: Organize and produce a six night conference for 450 sales managers and guests while creating an atmosphere of excitement during the launch of two new divisions within Zurich Financial Services. http://www.sportsmark.com/studies_04.php?mp=2&opc=16 http://www.sportsmark.com/studies_04.php?mp=2&opc=16 Fry, 14 Mar 2008 11:17:23 GMT Case Studies Objectives: Design and implement a turnkey ticket management solution for the FIFA World Cup in Germany, including developing a web-based system to invoice and bill more than 20,000 FIFA World Cup match tickets to B2B guests, business partners, and Avaya employees. http://www.sportsmark.com/studies_05.php?mp=2&opc=17 http://www.sportsmark.com/studies_05.php?mp=2&opc=17 Fry, 14 Mar 2008 11:17:23 GMT Case Studies Objectives: Create an integrated, destination-driven, Super Bowl hospitality program for CBS Television Network, CBS Television Stations and CBS Sportsline.com. Capitalize on the excitement and energy of South Florida as the Super Bowl host city, while providing a platform for high-level business meetings and presentations. http://www.sportsmark.com/studies_06.php?mp=2&opc=18 http://www.sportsmark.com/studies_06.php?mp=2&opc=18 Fry, 14 Mar 2008 11:17:23 GMT Case Studies