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The Radiate Group, an Omnicom-owned (NYSE: OMC) network of best-in-class marketing services agencies, and SportsMark Management Group, Ltd., a global corporate hospitality, event management and sports marketing company, have announced that SportsMark Founder and CEO Jan Katzoff will assume the dual roles of Chief Executive Officer of SportsMark and Executive Vice President, Sports and Entertainment, of The Radiate Group.
“We are very excited to have Jan join the executive team of The Radiate Group. As we continue to develop our global clients in sports and entertainment marketing, Jan’s global experience is a tremendous asset to all of Radiate’s agencies and clients,” said Jay Lenstrom, CEO of The Radiate Group.
“These dual roles will enable me to oversee the long-range strategic planning for SportsMark, as well as some unique and creative projects for Radiate and Omnicom,” remarked Katzoff.
Since founding SportsMark in 1988, Katzoff has fostered its growth into one of the premier hospitality management and sports and event marketing companies in the world. In fact, SportsBusiness Journal ranked SportsMark as the #1 event planning and management company in late 2006. Katzoff has directed SportsMark’s operations at major events in over 30 countries, including nine Olympic Games, 14 Super Bowls, four FIFA World Cup tournaments, and hundreds of other events. In addition to working closely with major television networks, he has successfully developed SportsMark’s core business, managing Olympic Games sponsorships for many of the world’s biggest brands.