Company Profile 
TOP sponsor Visa launched its global Olympic Marketing Campaign, “Go World”, three months ahead of the 2010 Winter Olympics and following its Olympics sponsorship renewal.
Visa had success with Beijing’s U.S. campaign in which it focused on cardholder engagement and merchant participation and continues that for Vancouver.
The campaign will feature television commercials in the U.S. with themes that connect with fans and advertises the chance for fans to be automatically entered for chance to win a trip for four to Vancouver when they use their Visa cards.
“To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans’ sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement,” Antonio Lucio, Chief Marketing Officer of Visa said.
Parts of the campaign will tweaked to suit audiences in Canada, Russia, Japan, Korea, China and Latin America.
The marketing campaign also includes a U.S. Go World Web site that will feature “Team Visa” athletes Julia Mancuso, Lindsey Jacobellis, Ryan St. Onge, Angela Ruggeiro and Alexi Salamone. “Team Visa” includes top athletes from the United States, Canada, Japan and Russia.
The Canada Go World Web site will feature Vancouver athletes Emily Brydon, Clara Hughes, Albert Demchenko, Olga Zavyalova and several other athletes.
Visa recently renewed its sponsorship as a TOP sponsor of the Games and will continue through 2020.
As reported by AroundTheRings.com