SportsMark Honored as Sports Event Marketing Firm of the Year

SportsMark is honored to have been recognized as the 2008 Sports Event Marketing Firm of the Year at the inaugural Sports Business Awards presented by Street & Smith’s SportsBusiness Journal and SportsBusiness Daily, the two leading publications on the business of sports. The Awards took place in a live ceremony on Thursday, May 29th at the Mandarin Oriental Hotel in New York City.
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New Employees Join Vancouver Office

SportsMark’s Vancouver office is pleased to announce the arrival of two new faces:  Dana Grant and Sarah Ayton. 

Dana has joined SportsMark as Account Director, Strategic Marketing with a focus on Nortel's Olympic program. She brings more than 10 years of experience in the sports marketing, entertainment marketing, and live marketing industries. Dana is no stranger to the Omnicom/Radiate Family, as she was Director of Client Services at GMR Marketing Canada for the past four years.  Currently residing in Toronto, Dana will relocate to Vancouver at the end of June.
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SportsMark Client Bank of America to Rally Nation Behind U.S. Olympic Team

Bank of America, the official bank sponsor of the 2008 U.S. Olympic Team, launched America's Cheer™, a new grassroots campaign that provides an opportunity for all Americans to cheer on the nation's finest athletes as they prepare to compete at the 2008 Olympic Games in Beijing, China.
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SportsMark Recognized in Event Marketer’s IT List

SportsMark is proud to have been named one of Event Marketer Magazine’s top 100 agencies in the May issue of the magazine.

Here’s what they had to say about us:

“Few agencies can handle total hospitality at the Olympic Games and FIFA World Cup, but after its 10th Olympic presence in Beijing, SportsMark is heading to Vancouver for the 2010 Winter Games and is preparing for the 2010 FIFA World Cup in Johannesburg. Its Super Bowl XLI hospitality program for CBS execs was first-class all the way with private jet travel, dinner with chef Emeril Lagasse, a beach party with Prince and deluxe yachts. Sounds like a rough life.”

For more information, please visit:  http://directory.eventmarketer.com/agencyitlist/home

We are very honored to have received this outstanding recognition.  Many thanks to our terrific clients and exceptional staff.

SportsMark Wins Excellence in Marketing Award

We are honored to announce that the San Francisco chapter of the American Marketing Association recognized SportsMark with the 2008 Excellence in Marketing Award.  This award, which is presented to a small Bay Area company whose 2007 marketing campaign generated exceptional results with a far-reaching impact, recognized SportsMark’s sponsorship management and activation work to support The Hartford’s NCAA Corporate Partnership. 

For more information about The Hartford’s 2007 NCAA Corporate Partner program, please go to:

> Case Study: Global Sports Event Management

SportsMark Wins Ex Award

We are proud to announce that SportsMark won the industry’s coveted Ex Award for Best B-to-B Hospitality Event Element by Event Marketer Magazine for our work with CBS on their 2007 Super Bowl XLI corporate hospitality program.  The winners were just announced on stage at the Ex Awards Gala held in Chicago, as part of the 2008 Experiential Marketing Summit. 

According to Event Marketer, the Ex Awards were judged by a panel of senior-level brand-side event marketing experts. Judges looked for “evidence of campaigns that show clear strategic thinking, innovation, and effectiveness. Winners will have succeeded in reaching out and ‘touching’ the hearts and minds of the target audience.”

SportsMark Announces Promotion

It gives us great pleasure to announce that Molly Suggs has been promoted to Account Manager.  Molly joined SportsMark in 2005 as a marketing intern and was quickly hired full-time as a marketing coordinator. Last year, she transitioned to the operations department as an account coordinator, and has played a significant role in the management of CBS’ corporate hospitality programs at the Super Bowl and NCAA Final Four.  Congratulations, Molly! 

New Employees Join SportsMark

David Wright has joined SportsMark as an account manager on the Festival Network account. Dave comes to SportsMark from IMG, and brings significant event management experience with him. Most recently, he managed The NFL Experience at the 2008 Super Bowl. Dave will be focused on developing and coordinating the corporate hospitality and VIP programs at ten Festival Network music festivals over the next six months.

Carolyn Bouchard has joined SportsMark headquarters as our new receptionist. Carolyn is a graduate of the Universidad Icesi in Colombia, South America and has traveled extensively throughout the world. She brings business, marketing, and finance experience to her new position, helping to keep our office running efficiently.

SportsMark Recognized as Sports Business Award Finalist

We thrilled to share that SportsMark has been named one of three finalists for the top Sports Event Marketing firm award, as nominated by SportsBusiness Journal for their inaugural Sports Business Awards. The winners will be announced on May 29th during the Sports Business Awards Gala at the Mandarin Oriental Hotel in New York City.  More than 450 entries were submitted to the SBJ editorial committee for consideration in 11 categories.

SportsMark Client, The Hartford, Launches Racing Partnership

SportsMark Execs Share Beijing Insight in SBJ

Promotions Announced within Senior Management Team

Sari Shapiro has been promoted to Senior Vice President, Olympic Operations. In addition to Sari’s current responsibilities related to directing and overseeing all of SportsMark’s Olympic operations planning, development and on-site execution, Sari’s new position will include operations consulting with sponsors and Olympic Organizing Committees who are interested in SportsMark’s Olympic expertise on various elements of program design and management.

SportsMark Announces New Employees

Robin MacDonald has re-joined SportsMark as an account manager on the Bank of America account.  Robin will be managing Bank of America’s Fantasy Camp program, which includes NASCAR and MLB experiences, as well as several U.S. Olympic events.  Robin brings a wealth of event management expertise to the account team, as well as experience and familiarity in working with Bank of America’s various corporate lines of business.

SportsMark Founder Jan Katzoff Assumes Dual Roles at The Radiate Group & SportsMark

The Radiate Group, an Omnicom-owned (NYSE: OMC) network of best-in-class marketing services agencies, and SportsMark Management Group, Ltd., a global corporate hospitality, event management and sports marketing company, have announced that SportsMark Founder and CEO Jan Katzoff will assume the dual roles of Chief Executive Officer of SportsMark and Executive Vice President, Sports and Entertainment, of The Radiate Group.

SportsMark’s Beijing Office Expands in Preparation for Olympics

To support SportsMark and our client programs for the Beijing 2008 Olympic Games, the SportsMark Beijing office has expanded and hired additional employees.  We are pleased to announce that we have the following global event and IT professionals working in our Beijing office.

SportsMark Teams Up Again with CBS at Super Bowl XLII

New Employees Join SportsMark

Visa Extends Partnership with SportsMark

Mariana Alvaro Named SportsMark’s Great Performer of 2007