SportsMark excels in leveraging the spirit and excitement of the FIFA World Cup™ as a
proven marketing platform for our clients.


SportsMark has worked with top global brands at the past eight FIFA World Cup™ tournaments, utilizing the same level of strategic planning and marketing prowess we have developed through the past eleven Olympic Games.

As the Exclusive Sales Agent of MATCH Hospitality in the USA for the sale of the 2014 FIFA World Cup™, SportsMark is pleased to offer hospitality assets in all venue cities and stadiums during the 2014 FIFA World Cup Brazil. SportsMark’s Brazil office has been actively developing key relationships throughout the country. We are able to offer our clients insights and official information on 2014 FIFA World Cup hospitality and ticket packages, accommodations and transportation, hospitality venues, and necessary IT requirements.

SportsMark previously served as the Exclusive Sales Agent in the USA for the Official Hospitality Programme for the 2010 FIFA World Cup™, working successfully with hundreds of customers to secure tickets, hospitality, accommodations, transportation and activities in South Africa during the FIFA World Cup™.

In 2010, SportsMark’s portfolio of global consumer, VIP, executive, and employee programs hosted more than 11,000 guests during the month-long tournament throughout South Africa. SportsMark’s diverse 2010 FIFA World Cup™ clients included Visa (FIFA Partner), Sony (FIFA Partner), Yingli Solar (FIFA World Cup™ Sponsor), ESPN (broadcaster), Univision (broadcaster), Chevron, Yahoo!, and Pepsi.

In 2011, SportsMark managed client programs at the FIFA Women’s World Cup 2011™ in Germany and the 2011 FIFA U-20 World Cup in Bogota, Colombia.

Our key FIFA World Cup™ marketing and event management services include:

• FIFA sponsorship consulting and evaluation
• Sponsorship activation
• Hospitality program consulting and advance internal planning for clients
• FIFA World Cup™ ticketing strategy & management
• On-site hospitality, logistics, & full-service event management
• Digital technology solutions
• Creative services
• Program measurement